Guiding vision with technical expertise and strategic foresight.
Founder & Principal Consultant
Assistant Professor of Industrial Engineering at the University of Tabuk, Saudi Arabia, with an MS in Industrial Engineering from Lawrence Technological University (LTU) and a Ph.D. in Systems Engineering from Oakland University, USA. He brings industry experience as a former frontline manager at PepsiCo in Riyadh. His teaching spans Work Study, Production Planning and Control, Facilities Planning, and Industry 4.0 Technologies. Hassan's research focuses on Industry 4.0, AI, process optimization, systems analysis, and data-driven decision-making. He has received multiple awards including the Outstanding Teaching Award in Human Factors and Ergonomics (IEOM 2024, Dubai) and the Research Excellence Recognition from the University of Tabuk (2025).